Options? The Best Thing You Can Give To Your Customers!
Any type of successful business needs to offer options. Frankly, if there is money involved – from parking lots to the Apple store, options are good!
In the simple example of the parking lot – if you are offered more options to pay than just with simple coins, you’re going to find it easier to pay. Despite maybe feeling frustrated at the price of the parking, you might find it a lot less stressful if the parking lot is offering you more than one way to pay!
Options and choice are really good for your relationship with your customers. Options give your customers a choice instead of channeling them through a single avenue.
Range of Goods or Services
Think of your range of goods or services for example. If you offer a single product at a flat price with a single payment option, it is only going to be bought by one type of person. The type of person who can pay that payment option, has that money and wants that product. That’s curbing your potential business! Why would you do that?
If you can offer a range of goods at varying price points and multiple payment options, you’ll be attracting multiple types of customers who have different ways and means of paying you. More customers is a good thing, right?
Choice in the realm of customer service is also something you should be offering as a basic need. A phone line is great, but spread your customer service portfolio over emails, instant messaging, your website and other methods to ensure one option doesn’t get overloaded. Hiring a good customer service team will help here.
Payment Options
Payment options are a great thing for your business, and you want to make sure you can accept basic things like credit cards as well as advanced options like Bitcoin. This gives your customers more ways to pay – remember the parking lot? Give them a choice! Finance is something you can also look into and might boost the amount of sale you make if done right. Research on how to offer financing and offer a range of plans that suit various customers. Keep in mind that some people struggle to pay their bills, so make sure with your payment plans and financing that you aren’t being too strict. You want something, rather than nothing at all right? Make your finance plan important to them and offer a wide range of realistic monthly payment options to do it right. It’s a good idea to display the terms and conditions and what actually happens in the event that a monthly payment isn’t met. If you can be proactive, offer solutions and negotiate when payment terms aren’t met – you’ll have a lot more success.
The more that you can offer to your customers, whether it is goods or payment options, the better you will do. Customers like choice, and it is in your power to give it to them. Give them options, and you’ll take in more money. Don’t simply channel your customer into one lot – they are a diverse bunch, so offer them diversity!
