Mistakes To Avoid When Launching an eCommerce Website
In the excitement and rush to launch a new eCommerce website, it can be easy to overlook the essentials. In this article eCommerce website designers WTS Technologies break down the basics.
Not too complicated or flashy
A website that’s too flashy or busy is a no-no. Not only do they often not work well on mobile devices – and with more than half of all UK eCommerce now carried out on mobile, that’s something you definitely want to avoid – they can also drive potential customers away from your site.
When someone lands on your site, it mustn’t be too complicated or they will simply click away. If it takes longer than three seconds for a visitor to work out what they should do after they’ve landed on your website, you need to address the site design and make it obvious what their next step should be.
A clear CTA (call to action)
You can make it easier for your customers to know what to do next by incorporating a clear call to action on the website. Do you want your site visitor to download an e-brochure? Fill in an enquiry form? Call you? Then tell them! Using text and images to simply and clearly point people towards a download button, a contact form, or your telephone number, will really help the visitor know what to do next and so push them further along the sales funnel.
Make sure content is up to date
It’s important to keep your website’s content up to date, because if you don’t regularly post fresh, interesting content your site will appear stale and visitors may even wonder whether you’ve gone out of business. If your website has a news section or a blog (and it should really have a blog!), make sure you post a new article at least every couple of weeks, if not every week.
It goes without saying that information about your products and services should be kept up to date. If someone contacts you after seeing information on your site, only to find out that the product or service is no longer available, they are highly unlikely to contact you again in future!
Social media is a great way to reach new customers and to keep in touch with existing customers, so make sure that you set up accounts with the main platforms like Facebook, Twitter and Instagram. By posting regular, interesting content – and not just information about your products, which can appear overly promotional – you can build an engaged following who will help to organically spread the message about your business and brand via their friends and family.
Have website analytics in place
Having website analytics software set up is essential because without this data, you’ll have no idea how many people are visiting the site, or where they are coming from. Setting up software like Google Analytics can provide valuable data about how your website is performing, and help inform you about improvements that need to be made.
Get your eCommerce site off to a flying start by following these tips!